Waka Whenua - Creating Tangible Expressions of Aroha


Waka whenua is a kaupapa that creates tangible expressions of aroha for every family.

They believe that every child's birth, is like a drop of water in a vast ocean, that creates a powerful ripple of love that is a unique and beautiful contribution to a global story.

They have created an earth friendly containers (Ipu) for placenta planting that pay tribute to the moms first formed organ.


Maui Studios had the opportunity to design them a meaningful brand that encapsulates the importance of new life and the safe transportation of the babies taonga.

We also filmed their kaupapa as apart of the Digital Stories for whānau ora and also completed them a tidy website where you can discover and buy your own waka whenua.

Thanks to Julie Ruawai and Tracey Anderson, their whānau and Te Pūtahitanga O Te Waipounamu for making all of this possible.