Tātai Whetū, Nav Nation

  • Client
    Whānau Ora Navigators, Te Pūtahitanga o Te Waipounamu
  • Maui role
    Brand Design and Development, Platform Design and Development, Film Production
From Navigating Stars, to navigating the lives of everyday whānau to be self determined leaders, living life by their own means. Māui designed an interactive communications platform for Whānau Ora Navigators across Te Waipounamu (South Island) and an awareness campaign of four episodes to discover their unique work lifestyle and culture.



Tātai Whetū Branding, The Journey of our Navigators was an endeavour undertaken between Māui and Pari Hunt to depict the Navigators of Te Pūtahitanga. Their tenacity and resilience from a range of different backgrounds, their experience with whānau first hand and their knowledge, skills and training to be able to empower whānau and uplift communities is something we took into consideration.

Here stands two celestial entities. One tane (male), one wahine (female). The tane holds a toki, which is a tool used for carving out waka or cutting down trees. The wahine holds the tewhatewha. This is representative of leadership in Te Ao Māori. They are each adorned with respective moko to represent their prestige and mana levels. The tane wears the matau around his neck which is used as a fish hook and is fitting for a sea traveller.  The wahine wears the 9 stars of Matariki, and these are seen as sign posts of direction for the voyager.

The voyagers are the many kaupapa supported by the Te Pūtahitanga funding initiative. The voyagers, at times of need, look to the celestial entities, much like they look to Te Pūtahitanga Navigators, for guidance.
The koru are represented as waves, and speak of the challenges ahead. And the pūhoro below speak of movement forward.

The Navigators Platform serves as a next generation intranet to facilitate the mobilisation of Whānau Ora Navigators throughout Te Waipounamu. It is intuitive and has many modern features to support people engagement, express culture, and make communication happen. That’s what extraordinary workplaces are all about. It is a platform for contemporary organisations that want to work and engage with more agility and transparency and for the organisation to flow and grow.

We were able to achieve this utilising the jostle.me platform, which is currently being used in 159 countries and 23 sectors. We recommend viewing case studies of organisation currently using the platform. This can be done here. One organisation that stands out is New Zealand company Xero, whose CEO Rod Drury says that “Jostle is where we live everyday.” Xero is a high performing and collaborative workplace that is recognised globally for culture and communication within. They are setting global standards in their mahi, and their use of Jostle for internal engagement is a valuable recommendation. Take a look inside the platform.

Tātai Whetū

Kai Kapua Kai Kapua